Geri cusenza biography books

JOHN SEBASTIAN CUSENZA, the fifty-four-year-old founder and president of Sebastian International Inc., knows about hardship. Forced to flee his revolution-torn homeland of Tunisia at age fourteen, he has led a life of rags to riches three times over.

Together with his wife, Geri Cusenza, Sebastian now sits at the head of a hair-products and cosmetics empire with revenues exceeding $100 million per year.

But Sebastian does more than merely sign checks from behind his corporate desk.

With Geri spotting trends, John devotes his time to developing creative strategies to funnel some of their profits back into the coffers of environmental groups, AIDS-research foundations and scholarship funds. The products of Sebastian International, founded in 1973, reach an estimated 8 million consumers, all of whom Sebastian sees, in his words, “as potential social activists.”

In 1990, the Sebastians created Little Green, a campaign designe